Why Your Food Establishment Requires A Professional Food Photographer?

It might appear to be a smart business strategy of clicking certain photographs on your own and saving certain dollars. I however would not recommend you to do so.

Food photography requires enormous attention in the following areas

Organizational planning-Enormous planning and organizational skills are required for food photography. First of all being the owner of the restaurant, it is necessary for you to possess a list of items that are required by your food photographer to click. The food photographer would determine the props, the backdrops, napkins, utensils, etc. in advance, much before Top 10 Food Photographers In India the photograph gets clicked. Since the food is considered to be the most important aspect of the photography therefore the food photographer needs to keep a track of the props, dishware, etc. so that the viewer does not get distracted. The props, etc. should complement the food.

The food photographer prepares the stand in in advance for speeding up the photo shoot. The moment the hero food, freshly cooked food, comes out, the lighting has to be at the most appropriate place and food should be ready for being photographed. In certain instances the Food Stylist In Delhi India adjustment of the lighting has to be done with the hero food but testing is done with the stand in food to be able to save time.

Food styling-Though the chefs are enormously talented and possess artistic skills yet a food stylist is different from a chef. The chef plates the food for his guests the food stylist however plates the food for the camera. There indeed is a big difference. Food has to appear to be beautiful, delicious and fresh and has to be photographed well on time before it gets ruined. A food stylist possesses the knowledge and the skills for making the food appear to be beautiful.

Lighting-Isn’t it appropriately said that all the lights are not equally created. The mixed lighting cannot be Food Photographers In India compared to the natural light. Lighting plays an imperative role in creating a successful food photograph. Excellent food photography enhances the appetite. Isn’t it obvious that no one would purchase a burger kept in a cave.

The reason why you require a professional food photographer is because your business’s success greatly depends on the greatness of your images!! As the adage goes, “people eat with their eyes” therefore, your images should stand out. If you don’t possess an experience of food photography.

What's The Importance Of Professional Food Photographs For Your Website?

Restaurant owners earlier didn’t have to think much on the lines of the marketing but now however the competition has become immense resultantly, they have to think more about their marketing.

The consistent evolution of the internet, social networking and mobile technology has made the marketing to be a real challenge for the owners of the restaurants. A website plays an extremely vital role for controlling the message the marketing wants to convey. Therefore, professional food photography is extremely important for your successful online presence. Certain reasons why the images are extremely important for your website are as

The ability to highlight the specific dishes of your menu - Certain parallels of food business with the retail business do exist, for example -Your comprising of loss leaders, the products Food Photographers In India sold in loss for attracting the customers. You have loss leaders so that you can make the customers step inside the door of your restaurant.

Though your menus aren’t “loss leaders” yet you price them strategically so that more and more customers can order these. You also have items that are big ticketed, the ones you wish to sell more to be able to make more profit. Undoubtedly, these are more delicious too.

It’s natural for the restaurants to want their customers’ eyes drawn towards these items so that the customers start ordering them be it a loss leader or a strategically planned dish.

You might want to click attractive photographs for all your available dishes but you can organize these Food Stylist In Jaipur India photographs in a planned manner so that your prospect customers are able to see what you wish them to see, making them order as per your will and wish.

Search Search - In SEO, the aspect of original photography is often forgotten. Though I wouldn’t elaborate on the procedure of Google for ranking the content with images versus ranking the content with no images yet there is no denying the fact that in Google image search, the original images do show up consistently. The people who like what is seen by them do find out the origin of the photograph and do visit your website.

As per the research, hearing and reading information only make the people remember about ten percent Top 10 Food Photographers India of the information after about three days. However, if an image is accompanied with the content, people tend to remember about sixty five percent of the information even after three days.

Content along with the images enhance your customers’ engagement. For wanting engaging customers, contact Niharika Shukla at +91-8130483388 for food photography. 

Tips For Better Burger Photos

Does wanting to take a great photograph of the burger require huge lights, a large budget and an army of assistants? Want to make your burger look delicious? Contacting a food photographer for sure is one way. Certain tips for you to follow from Niharika, renowned food photographer, for making your burger look great are as-

1. Take a Close Shot-Lens having macro should be used. Using extension tubes on the prevalent lens can also be beneficial. Most of the lenses make you take the shot from a distance of about Food Photographer In Delhi India a foot. If you happen to use a lens of 24 or 35 mm, you’ll be required to do a lot of cropping. Taking a detailed and a close shot of the burger revealing the texture clearly can make your burger appear to be attractive.

2. Benefit from the light of the window-You require only a soft light. Window light is sufficient and it also avoids your need of carrying the heavy equipment of lighting. If you want to click the photograph outside, you should click it in shade.

3. Find an attractive spot-You should look for an attractive spot for clicking your burger. You should use the fast lens that is wide open for focusing. You need to ensure that the focus is on the Burger along with the spot.

4. Let your camera remain still-If you feel uncomfortable while holding your camera and shooting with the Beverages Photography In Jaipur India shutter speeds that are low, you should use a tabletop tripod. There can’t be anything worse than an out of focus Burger.

5. Focus manually-It’s the best for you to focus manually. This will make you be under your own control to be able to decide what should remain within focus and what should be out of the focus. You should not use an auto focus on the burger as this can result in the focus being on the side of the burger instead of on the real burger. This will make you reach the destination once again to be able to refocus on the burger and attain the picture you really wish to. This will cost time as well as money.

6. Get the flash off your camera- If it becomes necessary for you to use the flash especially when you are in a dark place, you should use the flash that is off camera. It would be better for you Food Stylist In Jaipur India to use two flashes instead. You’ll have to be creative with the flashes. If the ceiling or the wall is extremely dark, you need to use a white colored napkin. You’ll have to concentrate on the exposure’s aspect as well. If you use the flash on manual exposure, the output would be better.

The Importance Of Food Presentation

There are enormous benefits of presenting the food in a magnificent manner.

It enhances mindful eating -While trying to visually dissect a plate; the beautiful presentation of the dish enhances the taste buds. Seeing a splendid food presentation does make one think about tasting it. Making a dish taste good is important but making a dish look presentable is a challenge.

It enhances the taste buds -Wondering how a beautifully appearing food enhances the taste too? The findings of a Top 10 Food Photographers behavioral experiment revealed that the artistically arranged Salad scored higher not only in presentation but also in taste as compared to a normally arranged Salad. Therefore, it has been scientifically proven that the beautiful presentation of the food does enhance the taste buds.

It enhances the mood -How would you feel entering a kitchen that is quite shabby? How would you feel entering a well presentable kitchen? For sure, with everything in place and order the well organized kitchen would appear to be better. Similarly, the mood gets enhanced by seeing a well organized dish.

It enhances creative aspects -Can you think of food being a storyteller? Yes, the food can not only reveal a story through creativity but can reveal the cultural background along with the personality of the people too. The creatively arranged food can unfold enormous faces.

It enhances your worth -Time being spent on presenting the food never goes unnoticed. Children would love eating their favorite food if it is in the form of an animal. Similarly, an Beverages Photography In Jaipur elderly person would love eating the food if it reveals peaceful and happy aspects of life. You too deserve an excellent plate. Therefore, get the presentation of the food done to make your children, your elders as well as yourself feel elated and special.

How is it done?

1. Food is simply and nicely presented revealing the theme.

2. Enormous colours and varieties are used.

3. Green colour always goes a long way. Therefore, in various dishes, the colour Green is usually used.

4. Sweet breakfast is paired with beautifully presented fresh fruits. 

There are varied methodologies being adopted by Niharika to ensure the main aim of presenting the food is met. The Food Stylist India main person for whom the entire food is presented is made to feel special with the presentability by Niharika. Niharika possesses extensive experience of presenting the food fantastically. For food presentation and Styling contact Niharika Shukla at. +91- 8130483388

How Does Our Food Photography Make You Eat With Your Eyes?

Have you heard about the 3-second rule in graphic designing? You get only three seconds to capture the attention of the consumer passing by and only three seconds to make the reader of the magazine get interested in the picture created by you. If the colours, font, or imagery used by you make the reader of the magazine react, you’ve done a good job. 

Photography is all about creating the impact you wish to create and Food photography is about creating foods like Food Photographers the juicy slices of Beef on top of fresh vegetables look healthy and delicious for grabbing the attention of the consumers.

If food photography is used correctly, the consumers’ emotions get appealed, making the consumers stop and feel that they just can’t go away without eating what they are seeing. A beautifully executed food photograph is guaranteed to do the job within three seconds.

It is believed that the food photography out of all other types of commercial photography is one of the most difficult photography. It involves ample creative thought, understanding of the light and the angles of the Camera, the selection of the lens and how all these can be used for enhancing the look of the eatable. It requires a team with a lot of experience and a creative process. Here is the procedure adopted by us.

Creative Research - How do we make a bowl of Beef look presentable? What is the best way of displaying a box of dry fruits? As soon as we are intimated about the food photography, we start doing the research for finding certain images that can be used as a reference for our work. For creating the shots and serving as visual references, we look for the background references, angles of the Camera, lighting and colour. 

Concept Development - After doing the research, we consider those visual references for sketching our layouts. At times, the photography can interfere with the typography therefore, we sketch them accordingly. Creation of the concept sketches is the base for us to develop the shot because only in the early phase can we envision the look of our shot before taking the photograph. After finalizing, we present the images to the client.

Art Direction and Styling - We have the backgrounds, the props and the other styling tools required for carrying out our vision. Then, we take the shot as per the specifications. Is my subject Best Food Stylist properly lit? Or does it require more lighting? Do I need the shadows for contrasting the food? Should I shoot from a lower angle or else a higher angle so that the emphasis can be on the plating? Is the appearance of the Protein more important or the appearance of the vegetable is more important? We possess the ability to make the shot appear creative by looking at all the above mentioned aspects.

We make your customers stop and look at the beautifully executed photographs of the eatables. Contact Niharika Shukla for creating a well laid out design of your eatables.

Is Good Food Photography Drives Online Sales?

Many restaurants feel that they should not invest in food photography. Is it actually worth an investment for getting enough returns? Your major offering being food can actually increase your sales by keeping five to six photographs clicked by the food photographer in your restaurant.

Getting it Right

If you do not have the major ingredients for your photoshoot, your best dish can also appear to be unappetizing. Food Photographer In Jaipur  Therefore, food photography does make a difference. Food photographers have to use the planned and the perfect lighting, appropriate props and a skilled team to be able to capture gorgeous and appetizing food images.

Case Study

Atomic Burger

Atomic Burger has been serving very tasty burgers but their marketing tools needed an up gradation to reveal Famous Food Photographers In India the story of their Burgers. The food photographers made the Burgers to appear presentable and clicked the photographs of the crispy fries, delicious Burgers and nutritious Milkshakes. The shoot started in the afternoon and the pictures were taken supporting the slogan-fast food done right. These pictures were used for their website and on their Menu cards. This enhanced the business of the Atomic Burger.

A simple recipe for success

When images of dishes are posted, the customers’ engagement increases through likes, comments and shares at social media channels, making a client happy does guarantee you your returns. Your Best Food Stylist In India clients would only stick with you if you offer them the quality and a sound relationship. You can be personal as well as professional by delivering them the appropriate images of the dishes. You can surprise your clients with something that wasn’t envisioned by them.

Investing in a good Food Photographer is worth every penny. Contact Niharika Shukla for availing the services of Commercial Food Photography.

Is A Food Photographer Really Required? If Yes, Why?

I very often have been asked why a food photographer is really required? The way the value of a model, a makeup artist, a hairstylist, a fashion designer is to fashion photography similarly, styling the food is of importance to the food photography.

Why is food photography important?

The food stylist takes painstaking efforts for sorting the pieces of food to give it a perfect look and finally Food Photographer In Jaipur adjust the food to make it look just appropriate for the photography. He binds it, sprays water or oil on it, uses tweezers, if required, and an eye dropper for removing excessive liquid from the food.

Then the equipment is set and the food photographer sees whether a sugar cube needs to be readjusted or not, a piece of Lettuce needs to be removed or not, more milk needs to be added or not and some coffee needs to be kept or not.

Finally, the dish gets transformed and the photographer uses the lighting and the camera’s tricks to make Famous Food Photographers In India the temporary joy of looking at the delicious dish into a permanent one.

A stylist makes the food from ready to eat to ready to shoot and then photographs it for generating your hunger pang by making the cooked disk look a beautiful piece of art.

Is a food stylist required in a Restaurant shoot?

Does a restaurant already having the professionals to display the food beautifully need a food stylist?

Of course!! The stylist works with both the photographer and the chef. Other than seeing the way chef places Food Stylist In India the dish on the plate and whether the dish gets adapted for the camera or not, he suggests the ways to build the dish so that it becomes just apt for the lens and looks presentable in the light.

After the dish is placed in front of the camera, the food photographer makes the adjustments with the props, or makes changes in the Pasta dish and so on. The stylist does not find flaws with the chef’s plating but makes the dish look magnificent so that it can be translated for the Camera.

The fact is that the arrangement being done for eating and arrangement being done for the photography are two entirely different things. Only a food photographer is aware of making the food appear Beverages Photography In India to be just right for the camera. The restaurant can concentrate on making delicious food and leave the rest for enhancement of the beauty to the food photographer.